Echo Park
Artist: JERF
According to their website, Jeff Waggoner (JERF) is a multi-instrumentalist with an eclectic sound that varies from Americana, to Indie Rock, and old school Cali Folk vibes. Through the consultation, we learned that Jeff wanted to capture the feeling of his music in a visual format, while showing the journey of personal isolation to find yourself. A playful element was brought in through the use of animal masks and a mix of everyday and whimsical tasks.
According to their website, Jeff Waggoner (JERF) is a multi-instrumentalist with an eclectic sound that varies from Americana, to Indie Rock, and old school Cali Folk vibes. Through the consultation, we learned that Jeff wanted to capture the feeling of his music in a visual format, while showing the journey of personal isolation to find yourself. A playful element was brought in through the use of animal masks and a mix of everyday and whimsical tasks.